“Special occasions are made to be celebrated, and March sees us celebrating two of our Licence’s Birthdays. We had a chat to the Licence Partners of each of the shops to gain some insight into their businesses and reflect back on where it all started. We would also like to thank them for their years of dedication and hard work, and wish them the best of success for the many years ahead” shared Craig Hutchison, Engel & Völkers Southern Africa, CEO
Carl Venter | Licence Partner Engel & Völkers Potchefstroom | Celebrating 12 Years
Why did you join Engel & Völkers?
In 2005 I was invited to attend a presentation of the Engel & Völkers concept. Being active in the property industry for a while and an experienced estate agent at the time, it was clear that the Engel & Völkers business model is totally different from the competition. This model was developed in Germany since 1977 and was totally unique and very professional. What impressed me most was the fact that the E&V model had been developed and improved to such a high standard in the industry.
Do you have any new/exciting developments or projects on the horizon?
Our project division for new developments has been established for 12 years now. We are constantly doing market research to identify new opportunities in the market. Our market research some years ago indicated a clear demand for retirement housing in the city. We found that a more secure lifestyle and estate living will be the obvious next development in the residential sector of the city. With the ALS Group as the developer we launched “de Land Estate” which consists of a prime 30Ha security estate. Within the Estate we cater for developers looking to develop townhouse complexes, private buyers wanting to design and build their own home and a village for the 55+ age group, including a care centre which will be run by the Potchefstroom Service Centre of the aged.
Another one of our very successful projects is “Winfield” offering new housing with spacious stands at prices representing the best value for money in Potchefstroom, at a mere R1,25 million for a new 3 bedroom house.
We have also been granted the exclusive marketing to the new development “Lekwena Wildlife Estate” which is 2400 Ha consisting of 1800 head of game, 3 villages with approximately 175 stands, including; an air strip, lodge, restaurant and horse stables.
What does your current team look like and what are your plans for expanding?
We currently have 40 of the most well trained and efficient property specialists in our team. We recently acquired another shop in order to grow our staff component and will also be adding new divisions. We have trained specialists in 9 different divisions in our office. Our well established back office including an in house trainer, as well as excellent stock makes it very attractive for agents to join our team. We are currently on an expansion and recruitment drive, experienced or un-experienced agents are welcome to contact us.
What do you think E&V offers your market?
The E&V business model is a performance driven model, which means that we are prepared to spend money and resources for the successful marketing of our client’s properties. The fact that Engel & Völkers is operating in 32 countries on 4 continents is proof of the efficiency of the company. Add to this a very successful network that also includes yachting and aviation it is a clear differentiator of our competition. With this expertise and 40 years’ experience we are well equipped to sell property in the Potchefstroom market whether it is a property of R500 000 or R50 million – We do this with the same flair.
What accolades do you have so far?
With our efficient team as mentioned we’ve been very successful in the property industry over the past 12 years in Potchefstroom. Some of the highlights include; our international award of the Best Branding and Marketing in the world amongst 550 offices worldwide, the top preforming office nationally for 7 years, and most recently the best marketing award in South Africa.